Macaulay Culkin has started a new, satirical lifestyle site that’s being likened to “when Gwyneth Paltrow’s Goop intersects with The Onion.” The digital venture also has a YouTube channel and podcast to appeal to young readers across multiple verticals. (Nylon, Dazed)

Macaulay Culkin has started a new, satirical lifestyle site that’s being likened to “when Gwyneth Paltrow's Goop intersects with The Onion.” The digital venture also has a YouTube channel and podcast to appeal to young readers across multiple verticals. The stories play on youth culture, like a riff on the Tide pod phenomenon: “Tide Pod Recipes For The Depressed” or satirizing Practical Magic with pieces like “This Fall’s Must-Haves (According To Pumpkin Spice Tea Leaves).”  
(Nylon, Dazed)