NBCUniversal wants to reach Hispanic members of Gen Z on the teen-friendly social platform, Musical.ly. The media giant is teaming up with Telemundo to produce a variety of original, mobile programming from The Cheese, which will cover pop culture, to On the Ball, which will focus on top soccer players leading up to the FIFA World Cup Russia 2018. They're hoping the shows will leverage Musical.ly’s “highly engaged audience” to reach their target demo. (RTVN)
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