IKEA is promoting its AR app with a YouTube show. “Matchers Keepers” will feature housemates selecting furniture using the IKEA Place app. The catch is they can only keep the furniture if they select the same thing. The game will also be available on the app to play at home. Considering Ypulse found that 65% of Millennials watch content at least weekly on YouTube, IKEA has found the right platform to reach their core customer. (Mobile Marketer, AdAge)
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