Can Abercrombie & Fitch convince young consumers they’re not the exclusionary, “sex-sells” brand of their 2000s heyday?

Can Abercrombie & Fitch convince young consumers they’re not the exclusionary, “sex-sells” brand of their 2000s heyday? They’re in the midst of a major rebrand, making their workforce more diverse from the sales floor up to headquarters. A&F is making inroads with 21-24-year-olds, but one expert explains that “If a turnaround is going to work, the brand is going to have to do a hell of a lot more than repackage itself as diverse.” (Fast Company)