Can Abercrombie & Fitch convince young consumers they’re not the exclusionary, “sex-sells” brand of their 2000s heyday? They’re in the midst of a major rebrand, making their workforce more diverse from the sales floor up to headquarters. A&F is making inroads with 21-24-year-olds, but one expert explains that “If a turnaround is going to work, the brand is going to have to do a hell of a lot more than repackage itself as diverse.” (Fast Company)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
