Nomadica is one of many companies cashing in on young consumers’ penchant for canned wine. Nielsen reports that U.S. sales of canned vino skyrocketed from $3.3 million in 2014 to $32.3 million in 2016, and they're estimating that over 60 brands are cashing in with a canned wine product of their own (like Trader Joe’s viral four-pack). Nomadica’s Millennial CEO says their own sales grew 1400% from January 2017 to 2018 because “the wine space has been ripe for doing things differently and starting to break the rules for a while.” (Inc)
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