Fashion and beauty brands are ditching unrealistic, sexualized images of women. CVS Pharmacy promised to cut back on retouching. Alexander Wang went a step further in their latest campaign, swapping models for product layouts. Meanwhile, brands that haven’t switched their strategies have received strong backlash; Jimmy Choo’s promotional video of a high-heeled women being ogled and Victoria’s Secret “hopelessly out of date” depictions of women are some clear marketing misses in the #MeToo era. (WSJ)
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