An “ancient Chinese skin-care tool” is building hype by tapping into Millennials’ passion for Practical Magic. Videos and images of jade rollers on YouTube and Instagram are racking up engagements and views, and brands like Herbivore, Shiffa, and Free People are capitalizing on the trend—even though the tools themselves are just $7 each. What’s behind the success? The jade is said to have “healing and protection” qualities coveted by crystal collectors. Also, the how-to nature of the roller lends itself to video while the green stone adds extra Instagrammability. (LA Times)
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