Men’s shops may be outdated for the Genreless Generation. But companies like Lululemon (who opened a dedicated men’s store) are seeing success. Topshop’s men section, Topman, also drives sales, and both sections are shopped by both genders. What matters the most is doing it right if companies decide to do it at all. One 23-year-old Markets Reporter explained that “There are some things, like store decor or whatever, that just don’t need to be gendered or made manly, and it drives me insane.” (Racked)
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