JCPenney is launching a new line to appeal to teen shoppers. Obsess is “inspired by Olympic gymnast Laurie Hernandez,” and will offer up to size 20 to make sure there’s no backlash about not being inclusive enough. The department store shut down 140 stores last year, and this signals a new bid to bring young shoppers back in store. But Ypulse research shows retail’s best bet with teens is to offer in-store experiences, not just new products. (MediaPost)
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