Folgers is rebooting its coffee blend for young consumers. The 167-year-old brand is switching from its signature low-cost, bulk bag approach to a higher-end option that sells for twice the price. The new blend is called 1850 and will be available in a 12-ounce bag and a K-cup option, which is taking up more market share. While coffee may be Millennials & teens’ favorite things to drink, they’re more likely to buy a cup on-the-go or brew a single cup at home. (WSJ)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
