Giphy “want[s] to be the MTV of the messaging generation,” according to their CCO.

Giphy “want[s] to be the MTV of the messaging generation,” according to their CCO. About 2.5 billion GIFs are sent every day on their platform, but Giphy Studios wants to make the property an entertainment hub, too—a place where celebs stop on their press tours to film promotions. They’ve worked with brands like H&R Block, HP, and Absolut Vodka to monetize their product, but plan on remaining pre-revenue while they continue to create original content with everyone from micro-influencers to Gwen Stefani. (NYTimes)