NBCUniversal and BuzzFeed are teaming up to reach Millennial parents with a new channel called Playfull. BuzzFeed will be behind the creative content aimed at 20-34-year-old parents, while NBCUniversal will primarily handle the business and advertising side. The videos will distribute across Facebook only at first, later spreading to other platforms like Snapchat Discover. This will be BuzzFeed’s third iteration of its successful shareable video spinoffs following in the footsteps of Tasty and Nifty. (DigiDay)
