One possible solution to slipping vodka sales? Rosé vodka. Hangar 1 is playing up Millennial pink and young consumers' love of rosé to create a vodka that’s more palatable and (of course) more Instagrammable. The concoction is being described as “rosé with higher proof from vodka, or vodka watered down slightly with rosé.” While some say “we don’t need this,” others (ahem, Pinknic attendees) may want to try a glass—or a shot. (Bon Appétit, Jezebel)
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