In the wake of a woke year, Super Bowl ads are sure to take on social causes. Our recent Topline: Causes/Charity & Activism found that three in four Millennials say brands play a significant role in social good, and advertising is one way they get their messages across. While young consumers rally to the side of a brand they believe in, they’re also quick to call out anyone who misses the mark (think: Pepsi). How can they get it right? By being “genuine.” (Adweek)
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