Bloomberg’s foray into 24-hour live-streamed news via Twitter is bringing in one million daily views from 750,000 daily viewers. The highly-hyped TicToc debuted just a month ago as a way for Bloomberg to tap into 25-35-year-olds' interest in social causes and issues. This isn’t Twitter’s only attempt to pair up with news publishers: Buzzfeed’s AM to DM show and Cheddar’s content have both seen similar success on the platform. Bloomberg expects TicToc viewership to continue its rapid climb, predicting they’ll double their daily views within just a few months. (tubefilter, DigiDay)
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