The New York Times has launched a kids’ section that’s so good grown-ups are reading it, too.

The New York Times has launched a kids’ section that’s so good grown-ups are reading it, too. Giant puzzles and colorful graphics paired with hilarious opinions from randomly-selected kids across the country makes the kids’ paper palatable for all ages. Though a warning reads “This section should not be read by grown-ups,” the art director says, “I like to say, we’re a little bit like a really good Disney film…It’s for parents and kids.” This re-imagining from NYT appeals to Millennial parents at a time when many brands are giving up on their print editions and putting all their creative efforts into digital. (Co. Design)