Drugstore beauty wants to dethrone the cult brands competing for young consumers. From CoverGirl to St. Ives, drugstore staples have taken a new tack to reach young shoppers by switching up slogans, introducing “[M]illennial-friendly packaging,” and hosting experiential pop-ups (which Ypulse predicts we’ll see more of in 2018). They’re “future-proofing” themselves by leveraging The Influencer Effect (and moving towards micro-influencers) and cutting corporate red tape to expedite their response to trends. (Fashionista)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
