Out-of-home marketing experiences took over NYC in 2017, from pop-up shops to experiential activations. KIND Snacks dropped 45,485 pounds of sugar in Times Square to show how much extra sugar kids in the U.S. eat every five minutes. Lightstream rethought the pop-up, creating an impromptu forest to call attention to how many trees they’ve planted in the U.S. M&Ms took on the AR trend with their interactive ARcade, and Perrier made an Instagrammable pop-up bar for water-loving Millennials. Experts think the IRL marketing is just getting started (and we predict Experiencification will continue to be all-important in the coming year, too). (MarketingDive)
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