Brides Magazine is overhauling its image to up its Instagrammability.

Brides Magazine is overhauling its image to up its Instagrammability. Following rumors that the bi-monthly publication was going under, they’ve added new destination wedding pictures like Airstream trailers in Texas (#vanlife?), put social media influencers between their pages, and splashed the whole issue with Millennial pink. They also rolled out a hashtag (#BrideMoment) to crowdsource their readers’ best Instagrams, and asked Serena Williams to adorn their cover to signal their new “authentic and modern” editorial direction. (WWD)