Millennials aren’t gambling, and casinos struggled in 2017 to lure them in. Several rolled out skill-based games, which dole out awards based on player aptitude instead of pre-set odds. However, the initiative was a no-go with Harrah’s, Caesar’s Palace, and Bally’s all shutting down the new machines within six months. Casinos have also upped their appeal by bringing in entertainment acts to appeal to the generation’s nostalgia, from Mariah Carey to Adam Sandler. But the tactic earning arguably the most hype is building esports facilities, aka “[M]illennial playground[s].” (Casino.org)
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