Netflix’s first big movie racked up 11 million views in its first weekend, according to Nielsen—and that measurement only takes into account TVs, not computers or phones.

Netflix’s first big movie racked up 11 million views in its first weekend, according to Nielsen—and that measurement only takes into account TVs, not computers or phones. Bright had a non-traditional marketing scheme which targeted unique ads via “intelligent, algorithm-based systems,” and it looks like their hyper-customized approach paid off. If the movie’s viewers had seen it at a theatre release, the Will Smith flick would have made roughly $90 million—putting it on par with Wonder Woman and Justice League. However, some argue that viewing something on Netflix isn’t equal to getting up and going to the movies IRL. (tubefilter)