Almost half of Gen Z say their purchases are influenced by the internet, according to CommScope, which should come as no surprise considering how connected they are. One exec explains they are “tech intimates that check their devices every three minutes on average, [and] are set to shape how we live, work and play in the future.” While they’re still favoring brick-and-mortar, they’re the heaviest mobile users, and reportedly twice as likely to convert on mobile than other generations. (RetailDive)
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