Food and beverage brands are struggling to understand Millennials’ confusing buying behavior. While some brands have been reaching the demo by healthifying their options, Millennials’ top 20 food and beverage brands (which includes Duncan Hines, Ferrero Rocher, and Coca Cola) shows indulgent treats shouldn’t be forgotten, or changed. When making a product cleaner isn’t a concern, one way to win with Millennials is by building “brand ethos” through “authenticity, transparency[,] and connectivity.” Oh, and digital natives won’t be likely to turn a blind eye to a strong e-commerce strategy either. (MediaPost)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
