Is Gen Z causing a “boy band revival”? After boy bands’ ‘90s and ‘00s heyday (think NSYNC), One Direction has been the only boy band to reclaim international fame at scale. But plenty of new groups have cropped up recently from K-pop to western favorites, and they have the chance to reclaim Gen Z’s attention. Why are “feel-good fun” pop groups like Rak-Su and PRETTYMUCH resonating with teens today? They’re being called the “antidote to negativity,” and are “meant to be escapist”—a clear appeal for the most stressed, anxious generations to date. (noisey)
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