The founder of innovative pop-up space Story thinks we still have time before the “retail armageddon”—if there even is one. While talking about the retail apocalypse is a great headline, Shechtman thinks the shift could be “overstated,” saying retailers may simply see “a new ball game” in a decade or so. How can retailers keep pace with the changes? Department stores need to unshackle the “Wall Street handcuffs” investors put on innovation, while other stores need to stay true to their product and not add “a zillion screens” unless it makes sense for the brand. (Glossy)
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