Seventeen might be 74-years-old but they’re still pulling in teen readers—though mostly on digital channels. The publication boasts an audience of nearly 12 million, and its Snapchat Discover channel accrued over 10 million monthly unique views in November. For print, the bimonthly publication still circulates to about 2 million readers. To keep readers engaged, they’ve been following in Teen Vogue’s woke footsteps, including stories about the Dakota Access Pipeline and the debate over whether public bathrooms should embrace the gender blur to cater to issue-conscious teens. (Adweek)
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