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The CW is betting on competitive video gaming being “a perfect match” for their audience.

The CW is betting on competitive video gaming being “a perfect match” for their audience. The network now known for popular dramas like Riverdale and Arrow is airing EA Madden NFL 18 Challenge, a “‘Survivor’-style” show where esports celebrities face off each week. The esports special featuring “the biggest and most popular” game was planned after they learned that CW viewers who watch their superhero shows also over index on esports. The show will be live-streamed and then broadcast to the network. (Variety)

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