Pinterest reports that Millennials are looking to their platform for style, food, and home décor inspiration. Half of Millennials use Pinterest at least on a monthly basis, according to comScore, and Pinterest’s new research found that 63% say they “discover new brands or products to buy” on the platform. Ypulse data shows Millennials are looking to social media for fashion inspiration and this study concurs: Pinners were 11% more likely to spend more on style than non-Pinners and 6% more likely to spend more on home décor. (Pinterest)
