Fandango claims “it’s going to be a real robust December,” reporting that 86% of 18-34-year-olds will see two or more movies this holiday season, and that 34% will see four or more. According to their study, some of Millennials' favorite upcoming movies are Star Wars, Jumanji, and The Shape of Water. Despite young consumers giving the box office a temporary boost this year, theatre revenues are still down for the year and Fandango has a vested interest in these results—so you may want to take these high stats with a grain of salt. (Ypulse’s survey on winter holiday plans found that 30% of Millennials said they would be going to the movies.) (Deadline, Variety)
