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Fandango claims “it’s going to be a real robust December,” reporting that 86% of 18-34-year-olds will see two or more movies this holiday season, and that 34% will see four or more.

Dec 11 2017

Fandango claims “it’s going to be a real robust December,” reporting that 86% of 18-34-year-olds will see two or more movies this holiday season, and that 34% will see four or more. According to their study, some of Millennials' favorite upcoming movies are Star WarsJumanji, and The Shape of Water. Despite young consumers giving the box office a temporary boost this year, theatre revenues are still down for the year and Fandango has a vested interest in these results—so you may want to take these high stats with a grain of salt. (Ypulse’s survey on winter holiday plans found that 30% of Millennials said they would be going to the movies.) (Deadline, Variety)

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