Bitmoji and Snapchat were Apple’s most downloaded apps of 2017—and they’re both owned by Snap Inc. We’ve had our eye on Bitmoji for a couple of years now, and Millennials & Gen Z told Ypulse that Snapchat is not only one of their favorite apps, but an app that they can’t live without. Despite a rough year for Snap Inc., this shows young consumer interest is still strong. They even won this round against Instagram, which ranked fifth—behind both Messenger and YouTube. Of course, being a newer app than the competition does help their ability to gain new downloads. (Mashable)
