The Influencer Effect may be responsible for some of the holiday shopping spike. According to Venz Box, sales on Liketoknow.it (an app that monetizes the products in social posts) rose 220% on Thanksgiving Day compared to the average day, while Black Friday drove three times the clicks from influencer content to retail sites. Influencers noticed the spikes in their affiliate and ad content too, with Venz Box emphasizing that influencers “are the new salespeople.” Brands, take note. (WWD)
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