The cute (and super high tech) robot Cozmo is breaking out of escape rooms, and it’s all being livestreamed on Reddit.

The cute (and super high tech) robot Cozmo is breaking out of escape rooms, and it’s all being livestreamed on Reddit. The creative marketing push is taking on the “vocal, passionate, [and] influential” community of Redditors that many advertisers avoid. The escape rooms will be based on seven popular sub-Reddits, including “Rare Puppers” (yes, there will be puppies), Shower Thoughts, and Meme Economy. The robot will be put through the ringer, spending six hours navigating the rooms and solving puzzles. Its final challenge: winning Redditor’s notoriously hard-earned affections. (Adweek)