No Amazon Prime? No problem. “A free, ad-supported version” of the streaming service may be on its way, in a move that would “escalate” the raging streaming wars, and give advertisers would have another way to get in front of viewers. Though Amazon has denied the rumors, an anonymous advertising exec told AdAge all about Amazon’s plans for “a freemium model” that will provide “broadcast-quality ad inventory.” (AdAge)
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