MAC is bringing beauty brands’ obsession with augmented reality in-store, adding AR mirrors to their retail locations.

MAC is bringing beauty brands’ obsession with augmented reality in-store, adding AR mirrors to their retail locations. So far, they’ve seen success: Tidy reports a 31% average increase in sales from adding the new tech. Besides the added Experiencification for consumers, MAC can mine insights from shoppers’ interaction with the smart mirrors. They can find out which products are performing, what shades are in style, and more, “result[ing] in more accurate production and the reduction of unnecessary costs.” (Glossy)