Millennials love holiday music—they’re listening more than any other demo. Nielsen research shows that 36% of holiday music fans are 18-34-years-old, compared to 31% of 35-54-year-olds and 25% of those 55-and-over. Radio stations see a surge in ratings every time they play holiday tunes, and there’s “more appetite for holiday songs every year,” according to one Nielsen VP. He also describes the holiday music hype from young consumers as a “ramp that keeps rising from Thanksgiving through Christmas Day.” (Fox31 Denver, NYP)
