Millennial home buyers are turning the milestone into an Instagrammable moment. That’s right, the generation isn’t missing the chance to share the purchase of their first home on social media with a perfect picture. Real-estate agents aren’t just putting up with the trend, they’re embracing it by aiding with photoshoots and posting the photos themselves. (Free marketing!) One associate broker even says that social posts create “a domino effect” among groups of friends. (WSJ)
