Maybelline perfected their social media game to garner more engagements than Estée Lauder, Revlon, and L’Oréal. ShareIG found that Maybelline received over 59 million Instagram likes in 2017 through late October, compared to parent company L’Oréal’s 27 million, and Estée Lauder’s five million. And it’s not just on Instagram—Maybelline earned four times as many Pinterest repins as L’Oréal, the runner-up. So, what is Maybelline doing right? The Millennial & Gen Z-loved makeup brand leverages The Influencer Effect with partnerships and collabs, and frequently posts educational content. (Glossy)
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