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BlackRock’s cofounder thinks gamification is the key to getting Millennials interested in investing.

Nov 09 2017

BlackRock’s cofounder thinks gamification is the key to getting Millennials interested in investing. “Millennials want to game. It's a game society,” said Rob Kapito. The company’s beliefs are backed up by their investments in both Scalable Capital and Future Advisor, stock-trading platforms that appeal to Millennials. Kapito thinks the right financial gaming experience would make notoriously risk-averse Millennials feel “comfort and safety” when investing. (Business Insider)

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