Teens are reportedly turning away from Pandora, and fast. Thirty-five percent of teen respondents told Piper Jaffray they listen to music on Pandora, compared to 74% in early 2014. Ypulse data also shows Pandora dropped off Millennials & Gen Z’s list of favorite apps this year, and their competitors made Millennials & Gen Z’s list of apps they can’t live without. In overall active users, Pandora took a hit from 81 million at the end of last year to 73.7 million now, and their recently announced Q4 revenue forecast is less than hopeful. (Business Insider)
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