Neiman Marcus’s Millennial employees picked the products in the brand’s new Trending Beauty Shop. A 20-person “[M]illennial taskforce” scanned social media and other sources for the most popular indie beauty and lifestyle brands, tested out about 300 of them, and culled down the stock to 650 products from their favorite cult brands like Sunday Riley, Ouai, and HUM. Neiman Marcus’s first in-store shop is an Instagrammable space in Dallas (yes, there are neon signs), and if successful, more are planned for this spring. (Glossy)
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