Ann Taylor is launching their own clothing subscription service, but they face some stiff competition. Infinite Style will let customers borrow three Ann Taylor items at a time, and change up their wardrobe as often as they want for $95. Rent the Runway, who paved the way for the subscription trend, seems to still be leading the pack for the fashion sector with programs that undercut Ann Taylor’s option. For a lower price point, customers can borrow four items from over 500 brands; or, for $159, they can go unlimited. Ann Taylor’s “rental program within a monolithic environment” may not pay off or help slumping sales. (Glossy)
