Should toy brands hop on trends or come up with something new? Meeting somewhere in the middle may be their best bet. Coming up with an original idea can mean a hit toy flying off the shelves, but within every trend there’s plenty of room to innovate. One toy industry exec advises, “You don’t want to defy trends entirely…Try to pick up what the key aspects of a trend are, and apply that insightfully.” Another affirms, “It’s about how you can make those trends your own, and make something unique.” Case in point: L.O.L Surprise, a new doll line inspired by toy unboxing videos. (Kidscreen)
