Snapchat might still be one of teens’ favorite platforms, but their Spectacles are being called “a commercial flop.” Despite being a buzzed about item going into last holiday season, Snap’s recent report reveals they’ve only sold 150,000 pairs of the video streaming shades, over half of Spectacle owners stopped using the product after just four weeks, and “a sizable percentage” only used their pair for a week—a “shockingly low” retention rate.

Snapchat might still be one of teens’ favorite platforms, but their Spectacles are being called “a commercial flop.” Despite being a buzzed about item going into last holiday season, Snap’s recent report reveals they’ve only sold 150,000 pairs of the video streaming shades, over half of Spectacle owners stopped using the product after just four weeks, and “a sizable percentage” only used their pair for a week—a “shockingly low” retention rate. Snap’s slow rollout of the product was meant to build hype, but might have instead held some back from buying the glasses and let the overly-hyped product fade into a fad, fast. (Business Insider)