Thanks to Millennials, occult businesses—think “witchcraft and astrology”—are reportedly booming. The psychic services industry (mediums, astrology, tarot, etc.) is worth an estimated $2 billion a year, according to IBIS World, and shops selling occult items say they are getting more business. The founder of “spiritual subscription service” Mystic Lipstick observes, “When I started my journey in 2010, I was the weirdo…Now it is becoming more and more normalized, and I believe it is because more people are looking to heal. Millennials are much more open-minded.” Ypulse has the data on just how many young people believe in horoscopes, fortune telling, and more. (Marketwatch)
