Millennial dads may save retail this holiday season. A report from PwC found that 94% of 22-35-year-old fathers plan on spending the same or more as they did last year. They also spend more on their family than on themselves and more on holiday travel than any other demo. The study also found that Millennial dads are boosting e-commerce with their love of online shopping and tech. Most of their money will be spent online, and they’re the most likely group to shop using a smart speaker. A word of advice for retailers: definitely don’t forget about dad. (Business Insider)
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