Teens may be turning on some top brands, including Nike, Victoria’s Secret, and Tory Burch.

Teens may be turning on some top brands, including Nike, Victoria’s Secret, and Tory Burch. Piper Jaffray’s latest survey measured the “mindshare” of top brands among young consumers, and Nike’s 7% loss “surprised [them] most.” However, the brand still maintains a strong 23% even with the loss, and Ypulse research found that Gen Z ranked as one of their favorites. Streetwear brands like Supreme, and technology brands like Amazon and Apple, had strong showings—in fact, nearly 50% of teens ranked Amazon as their favorite website. (TheStreet)