Teens may be turning on some top brands, including Nike, Victoria’s Secret, and Tory Burch. Piper Jaffray’s latest survey measured the “mindshare” of top brands among young consumers, and Nike’s 7% loss “surprised [them] most.” However, the brand still maintains a strong 23% even with the loss, and Ypulse research found that Gen Z ranked as one of their favorites. Streetwear brands like Supreme, and technology brands like Amazon and Apple, had strong showings—in fact, nearly 50% of teens ranked Amazon as their favorite website. (TheStreet)
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