KFC’s creative marketing has given it “a new lease of life” with Chinese Millennials. The brand is working with “the hottest celebrity spokespersons,” bringing facial recognition to stores, and drumming up buzz on social media with new products. Their virgin cocktail, the Mojito Girl, reportedly brought in 120 billion social mentions on launch day. The “younger and buzz-worthy” image in China is paying off with the rule-breaking young consumers in China, even as interest from young consumers in the U.S. wanes. (TheDrum)
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