Rick and Morty is winning with 18-34-year-olds on cable—and they’re breaking all the rules to do it.

Rick and Morty is winning with 18-34-year-olds on cable—and they’re breaking all the rules to do it. Young viewers seem to love Adult Swim’s “animated celebration of alcoholic nihilism, time travel and parallel universes” enough not to care that the show advertises to the generation that hates ads—including product placements (like “oversized anthropomorphic hamburgers” from Carl’s Jr.) throughout—and premieres their episodes on cable. According to Nielsen data, 1.52 million Millennials tuned in for the show’s season finale, second only to NFL’s numbers. Fear the Walking Dead and The Simpsons trail behind both in ratings and audience turnout. (AdAge)