More kids are pressing play on podcasts as “a guilt-free alternative to screen time.” Kids’ podcasts started to boom more recently, especially after NPR’s release of Wow in the World. Now there are entire production companies for kids’ content and podcast subscription apps that sell “a lifestyle shift.” Panoply’s children’s subscription app, Pinna, brands itself as “Screen free. Ad free. Guilt free.” But they still have to pull a profit, and it can be “a sticky issue” to advertise to kids. Some are solving this by targeting parents instead, and pitching ad-free services for a monthly fee. (NYT)
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