Birchbox knows how to power sales through social media. Their latest effort assembled a small army in their “social media war room” to personally respond to every mention of their brand on Customer Appreciation Day—and it was worth it. Site traffic increased by 211% while revenue driven by social media rose 55% when compared to an average day. The brand customized responses with offers based on a customer’s purchase history and other information (subscription sign ups = lots of customer data), and awarded loyalty points proportionate to how long someone had an account with them. (Glossy)
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